GSA 2019 Product Descriptions
GLOBAL SUMMERS ACADEMY POWERED BY SAM BLYTH
26 PROGRAMS ABROAD
The launch of Global Summers Academy Powered by Sam Blyth included a multi-faceted integrated marketing campaign across several elements.
The core of this launch was an all new website which would showcase all 26 international programs hosted by the institution. With functionality for program registration, excursion purchase, scholarship and bursary application and much more, this website was an enormous undertaking.
Each international education program is based in a different country or region around the world. Each program page included photography from the destination, an itinerary, activities and excursions breakdown and a fully written program description.
Global Summers Academy’s program descriptions are the true centre piece of the program pages. Typically ranging from 5-7 paragraphs, these synopses are the very first thing users see and ultimately compel them to learn more.
These 26 International programs are separated between the 2021 and 2022 travel seasons. The 2021 programs, located at the top of the programs main page include destinations located in Canada. The COVID-19 pandemic heavily impacted the ability for students to travel and as such the school felt it responsible to limit their offerings to Canadian destinations for 2021.
2022 programs are scattered throughout Europe and in other locations such as Costa Rica, Australia, New Zealand, Fiji and more.
WRITING FOR TRAVEL
Our goal is to connect with the right people. Content that feels spontaneous is really based on detailed research. A writer needs to get the facts to develop content that reaches out to readers and search engines.
Not only do these descriptions need to reach out and the grab the attention on would-be travellers, but they need to showcase the destinations in the perfect way.